OTBI is designed to pull real-time data directly from transactional systems. This ensures that users are working with the most current data, which is especially useful for operational reporting. 

OTBI provides predefined subject areas (collections of data points based on specific modules like HCM, ERP, etc.), allowing users to quickly access data relevant to their needs. Users can choose from a wide variety of prebuilt reports or dashboards or customize them as needed.

Users can create ad-hoc reports without IT support, enabling faster decision-making. OTBI’s drag-and-drop interface allows business users to select fields, apply filters, and define layouts in an intuitive way.

OTBI provides multiple visualization options (charts, graphs, tables) to help users display and interpret data in a more meaningful way. It also allows users to build and share custom dashboards for tracking KPIs and operational metrics.

OTBI’s drill-down functionality enables users to explore detailed data points for deeper insights. For example, a user looking at high-level financial performance metrics can drill down to transaction-level details as needed.

OTBI integrates with Oracle BI Publisher for more advanced reporting and formatting options, including highly formatted templates for reports that require specific layouts.

OTBI aligns with Oracle Cloud security frameworks, ensuring that users can only access data they are authorized to view. This ensures compliance with organizational data privacy policies. 

HR managers use OTBI to report on metrics like employee turnover, headcount, time and attendance, and training effectiveness.

OTBI helps track inventory levels, order status, and supply chain KPIs to optimize logistics and reduce stockouts. 

Sales and customer service teams leverage OTBI to gain insights into customer demographics, product preferences, and sales trends to drive revenue growth.